Assistant Manager - Online Channel Management (Makro HORECA Academy)

Performance management for online channel (25%)

• Consistently monitor & analyze content performance, brand channels (Organic - Facebook, IG, Line, TikTok, Website).

• To monitor the market situation and competitors to achieve business objective.

• To ensuring marketing budgets are met.

• To create content plan monthly to align with content/activity/campaign schedule.

• Manage own media channels (Organic post - Facebook, IG, Line, TikTok, Website, Internal E-mail). 

Online content production / VDO & Static content (65%)

• Develop, execute and plan a content strategy, engaging Static & VDO content, influencer content that aligns with the business's goals.

• Produce high-quality content by collaborating with agency, internal team.

• Ensure content is aligned with MHA guidelines and connects with the target audience.

• Plan content calendar and production schedule to ensure consistent and timely delivery of all MHA contents (Both Static & VDO Content).

• Manage adhoc content, Quickly develop and produce content to capitalize on these opportunities and engage audiences in real-time.

• Collaborate closely with other teams such as store operation, PR, internal team, agency and production team.

• Generate reports on content performance metrics such as reach, engagement, click, and conversion rates.

• Optimize content based on performance insights to improve effectiveness.

Website development and administrator (10%)

• Keep the website up-to-date and responsive to current events.

• Create and manage banners, visuals, and promotions for the website.

• Verify information accuracy before publishing it online.

• Collaborate with internal team to plan and implement website improvement guidelines.

• Configure and manage website-related data.

• Bachelor degree or above on Marketing Communication, Content Marketing or field related.

• 5 years of experience in content design, marketing, or creative/digital agency is a plus.

• Good sense of creativity and strong content ideation/production knowledge.

• Interpersonal skills – active listening, teamwork, responsibility, motivation, and flexibility.

• Excellent communication and writing skills.