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Assistant Manager - Media Planning

Location
Head Office
Team
Marketing

Responsibilities

  • Plan Slot and execute media & campaigns in multiple channels (Makro: FB /IG / LINE / YouTube).

  • Provide accounts and handle day-to-day operations to ensure the campaign’s results achieve the goals.

  • Monitor the results of all owned media campaigns to ensure they run smoothly and achieve goals.

  • Provide monthly performance reports, conclusions, and recommendations.

  • Coordinate with the Makro Store to provide Google Business and Line@store.

  • Work together with venders, and the communication team to make offline and online material for Makro campaigns.

Qualifications

  • Bachelor’s degree in marketing, communications, business, or a related field

  • 2–3 years of experience in digital media planning and buying, preferably in Retail, FMCG industries

  • Proven experience with digital media platforms such as Facebook, LINE, YouTube, Google advertising, and display networks

  • Strong understanding of digital marketing metrics, tools, and analytics (e.g., Google Analytics, Facebook Ads Manager)

  • Data-driven mindset with the ability to analyze campaign performance and optimize accordingly

  • Excellent communication and management skills

  • Ability to work in a fast-paced environment and manage multiple projects simultaneously

  • Proficiency in Microsoft Excel, Word, and PowerPoint

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