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Assistant Manager - Media Planning
Responsibilities
Plan Slot and execute media & campaigns in multiple channels (Makro: FB /IG / LINE / YouTube).
Provide accounts and handle day-to-day operations to ensure the campaign’s results achieve the goals.
Monitor the results of all owned media campaigns to ensure they run smoothly and achieve goals.
Provide monthly performance reports, conclusions, and recommendations.
Coordinate with the Makro Store to provide Google Business and Line@store.
Work together with venders, and the communication team to make offline and online material for Makro campaigns.
Qualifications
Bachelor’s degree in marketing, communications, business, or a related field
2–3 years of experience in digital media planning and buying, preferably in Retail, FMCG industries
Proven experience with digital media platforms such as Facebook, LINE, YouTube, Google advertising, and display networks
Strong understanding of digital marketing metrics, tools, and analytics (e.g., Google Analytics, Facebook Ads Manager)
Data-driven mindset with the ability to analyze campaign performance and optimize accordingly
Excellent communication and management skills
Ability to work in a fast-paced environment and manage multiple projects simultaneously
Proficiency in Microsoft Excel, Word, and PowerPoint