Assistant Manager – Media Monetization (Other Income)
Responsibilities
Media Monetization Strategy and Planning
Initiate and develop comprehensive media monetization strategy to maximize revenue across all media channels and to align with the organization's business objectives.
Identify revenue opportunities, trends, and emerging technologies in the media landscape.
Collaborate with brands and agencies on utilizing Makro retail media networks to ensure client’s sustainable growth.
Work closely with commercial teams to upsell trade suppliers and identify cross-selling opportunities.
Develop and execute sales plans that drive revenue growth for each supplier, setting and achieving measurable targets on a monthly, quarterly, and annual basis.
Business Development and Operation
Ensure sales increase opportunities and maximize revenue by finding potential new customers and new business opportunities.
Collaborate with internal teams to ensure smooth execution of media campaigns.
Ensure accurate specifications and on-time delivery of all media placements.
Collaborate with marketing communication teams to create and implement engaging content for digital screens.
Partner with external vendors to design and create new media placement to expand sales opportunities.
Maximize the effectiveness and efficiency of media inventory both in-store and online.
Data and Reporting
Conduct full analysis of marketing and media data to support sales uplift, including in-store and online sales, campaign performance analysis, and category sales data.
Prepare and present sales performance reports for C-level management including monthly, yearly, and long-term number planning.
Qualifications
Bachelor’s degree in business administration, marketing, or related field.
1-3 years of experience in marketing or media. Background in retail business is a plus
Strong understanding of the media landscape and digital advertising.
Excellent communication and presentation skills. Strong analytical and problem-solving skills.
Ability to work independently and as part of a team.
Proficient in Microsoft Office Suite and data analysis tools.
Experience in advertising media, ad operations or sales
Excellent verbal & written communication, with negotiation skills.
Ability to understand all phases of sales development, from prospecting to proposal development, negotiation and closing deals and account management